OUR SERVICES


Digital Business Strategy

Whether you are just getting started or you’d like to give a boost to an established e-commerce program, pulseCHECKER is a strategic partner to enable you to confidently invest in growth strategies to achieve your business outcomes. Every client benefits from our holistic growth strategy and partnership oriented approach. Our team leverages earned knowledge, executional expertise, proven methodology, best-in-class digital marketing tools and data-driven guidance to deliver results for our clients.

We don’t believe in a one-size fits all solution but we do follow a model designed to evaluate, optimize, launch and scale the elements of digital business acceleration for every one of our valued clients. The core components of the pulseCHECKER methodology ensures a solid and stable foundation is in place before we move to more advanced strategies of on-site A/B testing or Performance Marketing.

CheckUp

Our CheckUp offering provides a data snapshot and expert insight on your website’s baseline and readiness for e-commerce performance. This is the first step in ensuring all the basic building blocks are in place to attract, engage and convert new customers.

The CheckUp involves a Technical SEO Audit, PageSpeed Audit and a custom Transactional User Experience Analysis to identify friction points in the customer journey on your website from homepage to checkout.

What is conversion friction?

The energy required to complete a conversion (transaction, purchase, download, order, etc.) is greater than the motivation of the actual outcome.

These are the unseen issues related to a poorly designed website that are often overlooked but are critical to achieving digital business development goals.

Triage

After we have a clear picture of foundational stability from the CheckUp phase, we dive into the mechanics of site measurement, analytics, demographics, audience segmentation and User Experience (UX) for your target consumer. This stage is where we really begin to hum as we launch heatmaps and our first A/B experiments on your website. We set up the most critical dashboards for your business in Google Analytics to enable visibility and action against insights and data that matters.

Growth

We embark on our Growth Stage after intentionally moving our clients through CheckUp and Triage. At this point in our process, we begin to implement a comprehensive Conversion Rate Optimization plan as well as launch Performance Marketing strategies across proven platforms like Google AdWords and Facebook.

This is always done with a critical layer of metrics, measurement and accountability and we analyze, report and optimize against both industry benchmarks and site specific benchmarks we’ve had in place since CheckUp.

Executive Coaching

If you’re looking to acquire new customers for your business or audit existing strategies in place, there are a number of ways we can help you. We’ve spent our careers working on innovative ways to scale up customer acquisition across a range of industries. This puts us in a unique position to help other businesses do the same.

We are happy to create a custom package to provide guidance and solutions around building an E-Commerce team, determining Customer Lifetime Value, developing a sound Attribution Model, or working through some of the critical pivot points as you take your organization from where it is today to where you know it could be.

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